Plant Head Shakes Up Protein Choices with New Vegetarian Shake

Gluten, soy, dairy and GMO-free protein shake hits store shelves for the first time

(Hauppauge, N.Y.) – January 29, 2014 – Plant Head® Protein is shaking up protein options with the launch of its new vegetarian offering. The plant-based shake made from pea, rice, algae, hemp and cranberries is available for the first time at retail outlets.

According to sales estimates from Euromonitor International, consumer spending on protein supplements for general health rose 43 percent from 2007 to 2012, amounting to more than $1.8 billion in retail sales. Protein’s popularity is predicted to rise due to its well-documented impact on satiety, body composition, lean muscle maintenance, general health and well being.

“Consumers are shifting away from dairy proteins as they become more educated on the benefits of plant-based options. Soy is also being left behind due to concerns about genetic modification,” said Steve Marada, Plant Head spokesman and Vice President Brand Manager at Nature’s Answer. “However, finding high quality plant-based protein sources for special diets can be a challenge. That’s why we are excited to announce the introduction of Plant Head Protein to natural retail locations.”

Plant Head Protein is gluten-free, soy free, non-GMO and dairy-free. Costing less than a dollar per serving, each scoop contains 15 grams of protein and 110 calories, plus all of the essential amino acids, fiber, and polyunsaturated fatty acids. Look for Plant Head Protein at The Vitamin Shoppe®, Vitamin World, GNC®, Amazon, Lucky Vitamin, Vitacost, iHerb, Swanson and many independent health food stores across the country. For more information, please visit

About Nature’s Answer
Plant Head Protein is a product from Nature’s Answer. From humble beginnings in 1972 to its current modern state-of-the art facility, Nature’s Answer and parent company Bio-Botanica have evolved into today’s largest family-owned and operated manufacturers of high-quality nutritional products. Today, the company’s 140,000 sqare foot Hauppauge, New York facility houses a pharmaceutically licensed, Kosher-inspected, NSF certified, Organic Certified manufacturing operation, R&D Lab, QC Department, Microbiological Lab and Modern Warehousing Complex. Bio-Botanica employs a professional staff of natural product chemists, pharmacognosists, microbiologists, formulation chemists and herbalists.